The Geowash Story

The Geowash Story

Geowash arrives down under..

In 2010, Sanam Ali identified a gap in the Australian market for a premium quality hand car wash and detailing service. As a consumer she had always struggled to find a quality car wash where she could trust the brand and enjoy some “me time”. Driven by her passion to bring a change in the car wash industry, she found Geowash, a trusted international operating in 35 countries around the world and decided to bring this quality down under.

After all the car wash and detailing services industry has gone through a period of spotless growth over the past five years. The number of cars on the road is steadily growing. There are over 17 million registered cars in Australia. Number of car dealerships in the country is also rapidly growing.

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Key Statistics

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The industry revenue is forecast to rise by a compound annual rate of 2.1% over the next five years, to reach to $584.1 million in 2019-20.

Sanam has experienced every facet of the company, from managing the first store in Coffs Harbour NSW, working in the store, to driving the growth of becoming the fastest growing hand car wash and detailing franchise café in Australia and further growing into untapped market with the automotive industry. This has allowed her to fully understand and develop all aspects of a growing business. Geowash would not be Geowash, however, without her phenomenal team that has achieved amazing results to help the brand grow to the amazing brand that it is today.

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Amazing to think that Geowash Hand Car Wash & Detailing Café that came to Australia in 2011 has grown into such a huge success – with 20 franchisees Australia wide and a presence in 35 countries internationally – and growing !

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WHO STARTED THE BUSINESS ?

Geowash arrives down under..

The international brand was started by Alejandro Alperin in United States (originally Argentina) and has outlets in over 35 countries around the world.

Sanam Ali is the Australasian Franchisor. Sanam is from the Middle East and has an accounting background with Certified Practising Accounting.

Business success comes from enjoying what you do, working hard and helping others achieve what they want. Combining hard work, vision and a passion for excellence helped Sanam Ali build a financial services firm that specialized in Private lending for Import Export, funding international trade, Infrastructure, Land Banking, and mezzanine/equity finance. Starting with small business and construction loans, lending where traditional lenders would not; she established herself as a lender with a good eye for a project.

Entrepreneurship and the need to give back was instilled in Sanam early in her life and has resulted in a large private loan portfolio and enabled her to launch Geowash in Australia and New Zealand at the right time to take advantage of a niche market, again delivering success to those who have the vision and work ethic to follow her path to success. Since the expansion of Geowash in the Australian and New Zealand Market, she has been appointing the best and most experienced Franchisees in each state and then working with them to expand the network by selecting individual Prime Sites. She has partnered with the best in the industry – working in conjunction with leasing agents to help identify and secure prime sites.

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She is determined to establish a successful Geowash Franchisee network and help her Franchisees succeed in this cash industry and to have the best Car Wash System in Australia and New Zealand Market.

Her aim to build a dream franchise team by building and maintaining a successful team in business by aligning every individual franchisee to Geowash’s vision as well as each franchisees unique skills and personality.

Her qualifications as a CPA with a Bachelor of Business Accounting, a Diploma in Broadcasting Journalism, her Certificate in Information Technology and her current studies for a law degree have all helped Sanam develop a broad base of knowledge at such a young age, but it is her desire to succeed and help as many people as she can to be part of that success that drives her.

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